PRIVACY POLICY (Last Modified & Effective April 1, 2015) The E.W. Scripps Company and its subsidiaries (“us”, “we”, or “our”) provide online services, including, without limitation, websites, applications, platforms, and other electronic services (collectively, the “Services”). This Privacy Policy describes the treatment of information provided or collected through the Services where this Privacy Policy is posted. Please read the following to learn more about our Privacy Policy. We have adopted this Privacy Policy to explain what information may be collected when you use the Services, how we use this information, and under what circumstances we may disclose the information to third parties. You should review this Privacy Policy frequently, as it may change from time to time without notice. Any changes will be effective immediately upon the posting of the revised Privacy Policy. WHEN YOU ACCESS OUR SERVICES, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, OR TO ANY CHANGES WE MAY SUBSEQUENTLY MAKE, IMMEDIATELY STOP ACCESSING OUR SERVICES. If, at any point, we decide to use your personally identifiable information in a manner materially different than what was stated at the time it was collected, we will notify you of this change by e-mail to the last e-mail address provided to us. You will have a choice (by means of an “opt out” opportunity) as to whether we use the information in this different manner. We will use information in accordance with the Privacy Policy under which your information was collected if you opt out of the new policy and no longer use the Services. A. INFORMATION WE COLLECT We typically collect two kinds of information about you through the Services: (a) information that you provide that personally identifies you; and (b) information that does not personally identify you, which we automatically collect when you visit our Services or that you provide us. (1) Personally Identifiable Information: Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, such as your name, postal address, and phone number. As a general policy, we do not automatically collect your personally identifiable information when you use the Services. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your personally identifiable information in connection with a feature, program, promotion or some other aspect of the Services. For instance, you may: (a) provide your name, postal/shipping address, email address, credit card number and phone number when registering for a particular Service, using our online store, or in connection with a contest entry; (b) provide certain demographic information about yourself (e.g., age, gender, purchase preference, and usage frequency) when participating in a survey, poll or joining a club; or (c) post a general comment and/or recommendation using a Service. Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity, realize a benefit we may offer, or gain access to certain content available on a Service. Furthermore, for social media, if you choose to log-in, access, or otherwise connect to or with the Services through a social networking service, we may collect your user ID and user name associated with that social networking service and information that you make public using that social networking service. We may also collect information that you have authorized any such service to share with us. (2) Non-Personally Identifiable Information: Our definition of non-personally identifiable information is any information that does not personally identify you (“Non-PII”). Non-PII can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We obtain Non-PII about you from information that you provide us, either separately or together with your personally identifiable information. We also automatically collect certain Non-PII from you when you access any Service. This information can include, among other things, IP addresses, the type of browser you are using (e.g., Internet Explorer, Firefox, or Safari), the third party website from which your visit originated, the operating system you are using (e.g., Vista, Windows XP, or Mac OS), the domain name of your Internet service provider (e.g., America Online or NetZero), the search terms you use on our Services, the specific web pages you visit, the duration of your visits, and location information. B. HOW WE USE & SHARE THE INFORMATION COLLECTED (1) Personally Identifiable Information: The personally identifiable information you submit to us is generally used to carry out your requests, respond to your inquiries, better serve you or provide information relevant to you, or in other ways naturally associated with the circumstances in which you provided the information. We may also use this information to later contact you for a variety of reasons, such as customer service, providing you promotional information for our products or those of our parent company, subsidiaries or other affiliated companies (“affiliated companies”), or to communicate with you about content or other information you have posted or shared with us via the Services. You may opt-out from receiving future promotional information from us or our affiliated companies, or direct that we not share your information with any affiliated companies, as set forth below. In certain instances we may also share your personally identifiable information with our third party vendors performing functions on our behalf (or on behalf of our affiliated companies) ““ e.g., vendors that process credit card orders, deliver our merchandise, administer our promotions, provide us marketing or promotional assistance, analyze our data, and assist us with customer service. Our vendors agree to use this information, and we share information with them, only to carry out our requests. In addition, we may share your personally identifiable information with participating sponsors to a program or promotion (e.g., a sweepstakes or contest) you enter via any Service, and with third parties who assist us in using the content or other information you have posted or shared with us via any Service (e.g., production companies we may use). Further, we may share your personally identifiable information with third parties such as our co-promotional partners and others with whom we have marketing or other relationships. Except as provided in this Privacy Policy, our Terms of Use, or as set forth when you submit the information, your personally identifiable information will not be shared or sold to any third parties without your prior approval. (2) Non-PII: We use Non-PII in a variety of ways, including to help analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, and to improve our services. We may use your Non-PII by itself or aggregate it with information we have obtained from others. We may share your Non-PII with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify you. C. COOKIES AND PREFERENCE BASED ADVERTISING (1) Cookies and Web Beacons: We automatically receive and store certain types of Non-PII whenever you interact with us or the Services. For example, like many websites, we use “cookies,” “web beacons” (also called “clear gifs” or “pixel tags”), and local storage (e.g., â